hollywood

The 2020 Joe Weider’s Olympia Fitness & Performance Weekend, widely regarded as the Super Bowl of the fitness industry, will feature the returns of Phil Heath, Flex Lewis, Iris Kyle, Oksana Grishina, and Adela Garcia, along with the last-ever competition of Dexter Jackson, and the revival of the...

The final phase of a major overhaul of the fitness industry’s most prestigious event has been completed. For the first time in 15 years, all the excitement of Olympia Weekend will be held inside the host hotel, thanks to the new Olympia Fan Pavilion planned at the Planet Hollywood Resort as a...

The story of FLEX and MUSCLE & FITNESS founder, Joe Weider, has been the stuff of legend. His contributions to the world go well beyond the creation of a publishing and nutrition empire, they extend to nearly every corner of our physical culture. The story is so remarkable that Hollywood has...