plunge

In recent years, the cold plunge, where people immerse themselves in near-freezing water, has become immensely popular, going viral on social media with over 500 million views and various sports personalities endorsing it as part of their recovery regimen. However, this practice isn’t new, as...

In our FitBiz series, we aim to tell the stories behind the brands in fitness, health, nutrition, and wellness. Through candid interviews and in-depth discussions, FitBiz aims to explore the triumphs, challenges, and valuable lessons learned. How Tragedy and a Pandemic Led to Plunge Ryan...