weider

Every sport has its pinnacle — the ultimate test. In bodybuilding, that apex is unequivocally the Olympia. For the last 60 years, the Mr. Olympia competition has reigned supreme, crowning the undisputed kings of physique development every year since 1965. Only two iconic sporting events — the...

For the Love of Pete. For Pete’s Sake. Give Pete a Chance. In a perfect world, this memorial would be titled with a McGoughian pun, but then, in a perfect world, Peter McGough would still be alive, joking, writing, editing, mentoring, laughing. After a valiant seven-year battle with cancer...

Robert Gardner / M+F Magazine Nov. 29, 2019, would have been Joe Weider’s 100th birthday. I had the good fortune to enjoy an 18-year working relationship with Joe, who passed away on March 23, 2013. He was initially an employer, who morphed into my mentor, then friend, and eventually became...

When we first learned the story of Joe Weider was headed to the big screen, we knew it had all the makings of a blockbuster. With a star studded cast and a highly respected director in place, BIGGER wrapped up shooting last November and quickly entered its post-production stage. The movie has...

The story of FLEX and MUSCLE & FITNESS founder, Joe Weider, has been the stuff of legend. His contributions to the world go well beyond the creation of a publishing and nutrition empire, they extend to nearly every corner of our physical culture. The story is so remarkable that Hollywood has...