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Since the sexual revolution of the 1960s, sexual exploration in the United States has been on the rise. Due to the increasing acceptance of sexuality and relationship styles, people are now more open to exploring their kinks and fetishes. As a result, many states have seen an increase in sex toy sales, adult entertainment, and sex education classes.
Sexual exploration is an essential part of establishing ownership of your body and feelings of increased comfort in your own skin. It can also help spice up a relationship by allowing couples to learn more about each other and what turns the other person on (or doesn’t). Couples willing to explore their sexuality together tend to have a stronger relationship overall.
Given the importance of sexual exploration and creativity, we wanted to better understand what couples are up to as they become increasingly adventurous in the bedroom. By analyzing Google Trends search data, we were able to learn how often specific keywords, subjects, or phrases were searched for over the last year in each state. And we discovered a range of differences, state to state, in terms of preferred kinks and the prevalence of interest in various kinks included in our analysis.
The U.S. states cover a wide range of opinions. Some states prefer more traditional values, while others are more modern; some states have a strong agricultural foundation, while others have focused more on manufacturing or technology. But whether it’s industry, food, music, or sports, there are always similarities between them. Even when people are reluctant to admit it, sex is one of those things every state enjoys.
What about the preferred sexual kinks of each state? How might the sexual interests of individuals and couples vary depending on where they live? To find out, we analyzed Google Trends search data across all 50 states to determine which kinks were the most interesting to people in each state.
In general, edge play contains three elements:
The kinks garnering the next highest level of interest, captivating four states each, were virtual sex, BDSM, anal play, impact play, and group sex. After that was roleplay, sadism, swinging, and cock and ball torture with three states each.
Some of these terms (such as group sex, virtual sex, and anal play) are self-explanatory. Others, however, are less clear and should be defined in order to better understand our intense interest in them.
Not everyone is forthcoming about their sexual interests. Whether it stems from cultural biases, misplaced guilt, misinformation, or a lack of knowledge or experience, sexual repression can cause a number of problems for couples and individuals, including:
For clarification, the numbers we mention (0-100) represent the search interest relative to the highest point on the chart. A value of 100 means it’s the most popular, and almost no one searches for terms with a value of 0.
Covering a large swath of the Midwest and parts of the East Coast, we found two primary sexual kinks that were of the greatest interest to people:
Sadism trended highest in Connecticut (88) and the District of Columbia (99), whereas cock and ball torture was of great fascination to people in the nearby eastern states of Massachusetts (94), Pennsylvania (100), and Tennessee (88).
In Arizona (85), as well as the Midwest states of Iowa (86) and Kentucky (90), it was virtual sex that most interested people. The geographically unrelated states of Hawaii (100), California (83), New Mexico (87), and Delaware (99) were all primarily concerned with impact play.
In some of the more rural states, including Maine (99), Montana (100), and Wisconsin (91), people searched most frequently for information about swinging, while a number of Midwesterners in states like Illinois (80), Indiana (92), and Nebraska (97) set their search-engine sights on anal play.
In some southern states, primarily Florida (81) and Texas (83), people were most interested in roleplay, whereas South Dakota (94) and New Hampshire (89) were the states searching most for information about bondage. The kink of peak curiosity in Utah (90) and Nevada (100) was masochism, too.
Some states were alone in their top searches.
Two states were invested in three kinks at once: Oregon and Alaska. In Oregon, sadism (100), outdoor sex (100), and breath play (100) were all searched for at the same rate. The interest of people in Alaska was divided evenly between BDSM (100), age play (100), and golden showers (100).
Related:What's the Best Testosterone Booster in 2025?
Some states, as detailed above, were interested in certain kinks much more than others. We also found several less-kinky states — states that showed no interest (a search value of zero) in a high number of our included kinks. The least popular kink, with a search value of zero in 39 of the 50 states, was orgasm control. People don’t want to have to wait for their pleasure.
Alaska was not far behind with a search value of zero in 15 of the 24 kinks — including (but not limited to) impact play, exhibitionism, outdoor sex, edge play, breath play, and orgasm control. South Dakota had a search value of zero in 14 kinks, as did North Dakota and Vermont; Delaware and Montana had 13; Maine and New Hampshire had 10.
From there, the least kinky states are as follows.
To be clear, having an addiction to sex or pornography isn’t healthy. But neither is sexual repression. In fact, an inability to express our sexuality in a gratifying manner can actually be the precursor to sex-based addictions and a range of other psychological challenges.
Sexual exploration is an essential part of establishing ownership of your body and feelings of increased comfort in your own skin. It can also help spice up a relationship by allowing couples to learn more about each other and what turns the other person on (or doesn’t). Couples willing to explore their sexuality together tend to have a stronger relationship overall.
Given the importance of sexual exploration and creativity, we wanted to better understand what couples are up to as they become increasingly adventurous in the bedroom. By analyzing Google Trends search data, we were able to learn how often specific keywords, subjects, or phrases were searched for over the last year in each state. And we discovered a range of differences, state to state, in terms of preferred kinks and the prevalence of interest in various kinks included in our analysis.
Key takeaways
- Edge play was the sexual kink of highest interest in the largest number of states.
- Wyoming is the most sexually conservative state, with a search value of zero for 17 of the 24 kinks included in our analysis.
- Oregon and Alaska had the most “most popular” kinks, as both wild states had three top kinks with a search value of 100.
- The least popular kink overall, with a search value of zero in 39 of the 50 states, was orgasm control.
- Oregon is the kinkiest state in the U.S. based on its high combined search value (1,583).
Which kinks are we most curious about: an overview
The U.S. states cover a wide range of opinions. Some states prefer more traditional values, while others are more modern; some states have a strong agricultural foundation, while others have focused more on manufacturing or technology. But whether it’s industry, food, music, or sports, there are always similarities between them. Even when people are reluctant to admit it, sex is one of those things every state enjoys.
What about the preferred sexual kinks of each state? How might the sexual interests of individuals and couples vary depending on where they live? To find out, we analyzed Google Trends search data across all 50 states to determine which kinks were the most interesting to people in each state.
Edge play?
According to our analysis, the sexual kink commanding the interest of the most states (seven) was edge play: a broad term used for any sexual activity that pushes the boundaries of what is typically considered safe.In general, edge play contains three elements:
- Themes of psychological or physical violence
- Figuratively challenging the limits of your partner or partners
- Active, enthusiastic consent
The kinks garnering the next highest level of interest, captivating four states each, were virtual sex, BDSM, anal play, impact play, and group sex. After that was roleplay, sadism, swinging, and cock and ball torture with three states each.
Some of these terms (such as group sex, virtual sex, and anal play) are self-explanatory. Others, however, are less clear and should be defined in order to better understand our intense interest in them.
- BDSM: a broad term used to cover various erotic practices involving bondage, discipline, dominance, submission, and sadomasochism.
- Impact play: when one person is struck by or strikes another for the gratification of both parties. Spanking, slapping, and flogging are all considered impact play.
- Sadism: deriving sexual gratification from inflicting pain, suffering, or humiliation on others.
- Swinging (also called wife-swapping, husband-swapping, or partner-swapping): when partners in a committed relationship engage in sexual activities with others.
- Cock and ball torture (CBT): the application of pain or constriction to the penis or testicles, such as piercing, squeezing, flogging, erotic electrostimulation, kneeing, or kicking.
Most searched for kinks by state
Not everyone is forthcoming about their sexual interests. Whether it stems from cultural biases, misplaced guilt, misinformation, or a lack of knowledge or experience, sexual repression can cause a number of problems for couples and individuals, including:
- Agitation or bodily discomfort
- Insomnia and erotic dreams
- Feelings of disconnection
- Avoidance of the nude body (typically your own)
- Abstaining from or condemning masturbation
- Feelings of guilt or shame
The results
A number of trends emerged when we compared the search data for each kink on a state-to-state level. States in the Midwest, for example, had similar preferences, as did some of the states along the East Coast. We also found states with specific preference clusters or an equally shared interest in more than one kink. But even after our final analysis, we were still left with questions: why is outdoor sex so attractive to people in Oregon but not to Washingtonians or Alaskans? Were factors such as population density the reason people in more rural states — including Iowa, Kentucky, and Arizona — showed more interest in virtual sex? In the end, some geographical patterns were crystal clear, while others were not.For clarification, the numbers we mention (0-100) represent the search interest relative to the highest point on the chart. A value of 100 means it’s the most popular, and almost no one searches for terms with a value of 0.
Covering a large swath of the Midwest and parts of the East Coast, we found two primary sexual kinks that were of the greatest interest to people:
- Edge play — in Alabama (99), Colorado (81), Kansas (90), Louisiana (95), Michigan (96), Minnesota (84), and South Carolina (100)
- Group sex — in New Jersey (90), Missouri (100), New York (72), and Virginia (100)
Sadism trended highest in Connecticut (88) and the District of Columbia (99), whereas cock and ball torture was of great fascination to people in the nearby eastern states of Massachusetts (94), Pennsylvania (100), and Tennessee (88).
In Arizona (85), as well as the Midwest states of Iowa (86) and Kentucky (90), it was virtual sex that most interested people. The geographically unrelated states of Hawaii (100), California (83), New Mexico (87), and Delaware (99) were all primarily concerned with impact play.
In some of the more rural states, including Maine (99), Montana (100), and Wisconsin (91), people searched most frequently for information about swinging, while a number of Midwesterners in states like Illinois (80), Indiana (92), and Nebraska (97) set their search-engine sights on anal play.
In some southern states, primarily Florida (81) and Texas (83), people were most interested in roleplay, whereas South Dakota (94) and New Hampshire (89) were the states searching most for information about bondage. The kink of peak curiosity in Utah (90) and Nevada (100) was masochism, too.
Some states were alone in their top searches.
- Rhode Island: objectification (100)
- Vermont: voyeurism (100)
- West Virginia: foot fetish (100)
- Georgia: orgasm control (100)
- Maryland: age play (71)
- North Dakota: cuckolding, a kink in which a person gets turned on when their partner has sex with someone else (100)
Two states were invested in three kinks at once: Oregon and Alaska. In Oregon, sadism (100), outdoor sex (100), and breath play (100) were all searched for at the same rate. The interest of people in Alaska was divided evenly between BDSM (100), age play (100), and golden showers (100).
Related:What's the Best Testosterone Booster in 2025?
The least kinky states
Some states, as detailed above, were interested in certain kinks much more than others. We also found several less-kinky states — states that showed no interest (a search value of zero) in a high number of our included kinks. The least popular kink, with a search value of zero in 39 of the 50 states, was orgasm control. People don’t want to have to wait for their pleasure.
Coming up zeroes
Some states weren’t as interested in kink as others. With a search value of zero in 17 of the 24 kinks included in our analysis — that’s 70% — we found Wyoming to be the most sexually conservative state in the U.S. They weren’t interested in searching for much, including everything from virtual sex to our most popular kink, edge play. They didn’t care for more “tame” kinks like anal play or foot fetishes, nor did they want anything to do with sadism and masochism.Alaska was not far behind with a search value of zero in 15 of the 24 kinks — including (but not limited to) impact play, exhibitionism, outdoor sex, edge play, breath play, and orgasm control. South Dakota had a search value of zero in 14 kinks, as did North Dakota and Vermont; Delaware and Montana had 13; Maine and New Hampshire had 10.
From there, the least kinky states are as follows.
- District of Columbia (9)
- New Mexico (9)
- West Virginia (8)
- Rhode Island (8)
- Hawaii (7)
- Idaho (7)
- Nebraska (7)
- Arkansas (6)
- Mississippi (6)
- Iowa (4)
- Kansas (3)
- Nevada (3)
- Utah (3)
- Alabama (2)
- Louisiana (2)
- Oklahoma (2)
- Arizona (1)
- Colorado (1)
- Connecticut (1)
- Indiana (1)
- Kentucky (1)
- Maryland (1)
- Massachusetts (1)
- Minnesota (1)
- Missouri (1)
- Oregon (1)
- South Carolina (1)
- Tennessee (1)
- Washington (1)
- Wisconsin (1)
The kinkiest state in the U.S.
Each state we looked at had their unique blend of kinks and fetishes. By adding up the search values for each kink, we determined which had the most investment in their kinks. Here are the top 10, based on the combined search value:- Oregon (1,583)
- Kentucky (1,562)
- Oklahoma (1,550)
- Michigan (1,542)
- Ohio (1,541)
- Missouri (1,502)
- Indiana (1,494)
- Pennsylvania (1,489)
- Washington (1,453)
- Virginia (1,440)
The new normal
Even if discussing kinks makes you squeamish, let’s not be too quick to judge Oregonians — or, for that matter, anyone else. There’s no place for “normal” when it comes to personal sexual preferences in our contemporary society. In terms of sexuality, the new normal is whatever two or more adults decide is safe and consensual.To be clear, having an addiction to sex or pornography isn’t healthy. But neither is sexual repression. In fact, an inability to express our sexuality in a gratifying manner can actually be the precursor to sex-based addictions and a range of other psychological challenges.
